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Start the test
Why it matters
Articles
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Brand Health Evaluation

Complete this test in minutes to get a first overview of your brand's health.

Rate your brand on a scale of 1 to 5 (1 = strongly disagree, 5 = strongly agree)

1. Brand Identity

a. Name and Logo

The brand name is easy to remember.
Do people remember it after hearing it once or twice?

0 1 2 3 4 5

The logo is recognizable and stands out in the industry.
Is it easily distinguishable from competitors?

0 1 2 3 4 5

b. Visual Image

Colors and fonts are consistent across all channels (web, social, packaging).
Have you ever noticed any differences or inconsistencies?

0 1 2 3 4 5

The design represents the values and identity of the brand.
Does it communicate the right emotions to your audience?

0 1 2 3 4 5

2. Awareness and Perception

a. Recognizability

Your target audience recognizes the brand quickly.
Do they immediately identify it by looking at the logo or the name?

0 1 2 3 4 5

Customers distinguish your brand well from competitors.
Have there ever been any cases of confusion with other brands?

0 1 2 3 4 5

b. Reputation

Customers describe the brand as reliable and of quality.
Do reviews and feedback confirm this?

0 1 2 3 4 5

The brand is free from criticism or recent negative publicity.
Have there been any image issues in the last 12 months?

0 1 2 3 4 5

3. Customer Experience

a. Customer journey

Accessing your offer, whether product or service, is straightforward and easy.
Have you noticed recurring issues or complaints about the process?

0 1 2 3 4 5

Clients are satisfied with the post-engagement support.
Do you often receive positive comments or testimonials after delivering your product or service?

0 1 2 3 4 5

b. Fidelity

Many customers come back to buy from you.
Do you have data on repeat customers?

0 1 2 3 4 5

Customers recommend the brand to others.
Do you get spontaneous references?

0 1 2 3 4 5

4. Communication Strategy

a. Marketing Campaigns

Campaigns achieve the expected results.
Track sales, web traffic, or interactions?

0 1 2 3 4 5

Advertising messages speak directly to your target audience.
Are they clear and relevant to them?

0 1 2 3 4 5

b. Social Media Presence

The brand is active and consistent on social media.
Do you have a stable and recognizable editorial plan?

0 1 2 3 4 5

Content generates meaningful interactions.
Get genuine comments and shares?

0 1 2 3 4 5

5. Market Positioning

a. Differentiation

The brand offers something unique compared to competitors.
Do customers clearly see what sets you apart?

0 1 2 3 4 5

You are up to date on your competitors' strategies.
Do you monitor your competition regularly?

0 1 2 3 4 5

6. Values and Brand Promise

a. Corporate Values

The brand values are clear and recognizable.
Are they evident in your communications?

0 1 2 3 4 5

The brand keeps its promises to customers.
Do you get feedback consistent with your stated values?

0 1 2 3 4 5

7. Financial Performance

a. Sales and Profits

Sales are growing steadily.
Have you noticed any improvements in the last year?

0 1 2 3 4 5

Branding activities generate return on investment.
Can you measure their impact?

0 1 2 3 4 5

Research * indicates that revisiting self-assessments can enhance accuracy by up to 30%, reducing biases and aligning perceptions with reality.

* PLOS ONE study (2023): https://pubmed.ncbi.nlm.nih.gov/37440486/

Answer at least 80% of the questions to generate reliable result.
Unfortunately, based on the information provided so far, the assessment cannot be completed.

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