Brand Thinking Essentials

Explore sharp insights on branding and design, crafted for leaders who want to build brands with clarity, character, and impact.

Selected from the specialist newsletter Brand in One Bite.

Brand Heritage: Compass or Burden?

5 min reads

Re-branding without heart attack

Re-branding without heart attack

4 min reads

The Branding Employee: where the brand tells the truth

5 min reads

The 6 Killer Strategies

The 6 Killer Strategies

6 min reads

Polaroid came back.

Polaroid came back.

3 min reads

A Flight Among Branding Strategies: EasyJet, WizzAir, and the Giant RyanAir Positioning

A Flight Among Branding Strategies: EasyJet, WizzAir, and the Giant RyanAir Positioning

5 min reads

Why the Coke Zero story is about more than repositioning

Why the Coke Zero story is about more than repositioning

6 min reads

The Future of Branding

The Future of Branding

4 min reads

When everything is fake, even trust becomes fiction

When everything is fake, even trust becomes fiction

7 min reads

When urgency becomes Culture, Brand becomes survival

7 min reads

How to prevent "Strategy Fog"

How to prevent "Strategy Fog"

4 min reads